New Update - Twitter Busyness and Site Builds

Working on some new projects and social media outlets. Filling my time with internet marketing for law websites, project management for the web development company, and sharing my super awesome thoughts on internet marketing, SEO, business branding, and social media with the world.

My twitter:
http://twitter.com/RachelSearfoss
Random thoughts, day to day activities, interesting ideas for marketing online and my current goals with learning the ins and outs of Wordpress...and attempting my hand at PHP.

My web development company:
http://MadeToOrderWebsites.com
Finally finished moving the site and giving it a completely new look, design, and style. Worked out most of the content and optimized the site for Nashville Web Design and internet marketing.

Legal marketing website I'm currently working on:
http://AdDaddy.com
Partnering with legal marketing mogul Barrett Sharpe out of Charlotte, NC to showcase how to build legal marketing websites and run a successful PPC campaign for a law firm.

The photography business:
http://ShaneAndRaychlePhotography.com
Taking pictures, writing blogs, a daughter project of  mine that really does, honestly, feel like it would be my own child. Moved the site into Wordpress with a completely new design. Updated pictures and adding bits and pieces of glitter and happiness to the site.

Online "Wedding Day Planning Tips" Article, SEO Analysis, and Marketing Results

5 Tips to Planning A Successful Wedding Day

Initial Reading Target for this Article:
   wedding planning guides -- 1,600 global searches, 100% competitive
   planning your wedding day -- <10 global searches, 0% competitive
   wedding planning checklists -- 1,600 global searches, 100% competitive
   wedding day tips -- 1,600 global searches, 85% competitive
   wedding inexpensive -- 90,500 global searches, 80% competitive

Opening Summary (References KEYWORD, KEYWORD):

So much planning and preparation goes into preparing for your wedding day that often times, little but extremely important details are overlooked! Here are 5 important tips and reminders to add to your wedding checklist to help you be prepared and ready for your wedding day. From the engagement pictures to your transporting your dress and onto family pictures, these tips may be things you have yet to think about!

1) Importance of an Engagement Photo Session (We chose this subtitle because XYZ)

An engagement photography session is the precursor and preview to your wedding day! It serves as an announcement and proclamation of your love for each other. Most often, clients use some of their engagement photos in wedding announcements and for “Save the Date” cards. We have received numerous phone calls and photos letting us know that the engagement pictures we shot are now placed proudly around their home. It is amazing going to shoot a wedding and seeing the pictures from the engagement photo session displayed on a table for everyone to see.

Engagement pictures showcase a couple’s love, romance, and affection for each other. Often times, couples don’t realize the importance of such an investment. However, engagement pictures help to bring back the memories of where you came from as a couple, where you love began, where it grew, and how it has come to the future wedding you are now planning.

2) Plan for “Wedding Day Emergencies” (We chose this subtitle because XYZ)

One of the complaints from brides after the event of their wedding day is that she was rushed for time and felt out of control. Make sure to plan, plan, plan, and when you think you have planned ahead enough, plan some more! With my clients, I definitely offer recommendations of makeup artists and hair stylists we have worked with in the past.

A bride should know that these stylists are almost always running late during a wedding day. Make sure you plan yourself out an hour ahead of when you need to be ready. If you are having your hair and makeup done away from your ceremony location, make sure you ride separate from everyone else so that you will not get stuck for time while a bridesmaid or aunt is having her hair finished.

Also, another key thing we recommend a bride do is create a “wedding emergency kit.” Make sure to include some extra touch-up makeup in your kit for lip gloss and powder retouches throughout the day (after all, we are taking your pictures all day long!). Throw in a bottle of water and an energy bar, just in case your oomph starts to take a nosedive. Many brides don’t eat much the week leading up to their wedding and most especially on the day, so make sure your body stays replenished and comfortable.  Another good idea: throw in some band-aids! Brides often wear new and uncomfortable shoes on their wedding day and while those fashionable strappy slingbacks look great in your wedding pictures, your feet will be in excruciating pain by the time the reception rolls around.

3) Wedding Day Transportation (We chose this subtitle because XYZ)

Unless you are having a family member drive you to and from the ceremony location, to the reception, and wherever your heart takes you afterwards, make sure you are firm and clear with your transportation about pick up and drop off times. We express to our clients that we enjoy being there to catch every moment of the day and hate to see a couple standing around waiting for a ride. Whether you favor a limousine, classic car, or a horse and carriage, insist the driver commit to your time frame for your wedding day. Make sure this is set in STONE!

4) The Wedding Day Dress (We chose this subtitle because XYZ)

Your wedding photographer will be taking pictures of you all day long. This translates to hundreds of pictures with you wearing your wedding dress! First and foremost, find a dress that suits your style and one you are completely comfortable in. Make sure the fit is “you” and something that you, not your mother, a best friend, or Aunt Margaret, would have chosen for you. These pictures won’t be able to be recreated! Your special day should include all the elements that make you comfortable about your upcoming life together with the person you love and also the elements that make you who you are.

In addition, we can’t stress enough that it is vital for you to be in control and in charge of your wedding dress. Too often brides designate a WDM (“Wedding Dress Manager”) in the form of a mother, bridesmaid, friend, or relative. This can be disastrous! People can be forgetful and may not have you dress at the moment you need it. Don’t let it out of your control or your sight.

5) Family Wedding Photos (We chose this subtitle because XYZ)

It is common knowledge that when families get together, people become distracted! While I favor a wedding photojournalistic style and don't mind catching unexpected moments and emotions throughout the day, I strongly recommend that you tell family members to be at a location or venue minimum 30 minutes before the actual photos are to commence. This way, you can be sure that the family will arrive early, but more likely, on time.  Also, it is a good idea to remind family members that wedding day photography does take time. If you begin family photos before your ceremony, everyone will have to arrive earlier. If after the ceremony, everyone will be a bit later in getting to the reception and guests will have to wait a bit longer. This is expected and common at all weddings, but make sure that family is aware that time will be taken to make sure that your wedding photos come out the way you want them to.

ALSO - Make sure that everyone has directions and knows where they are going. Most likely, your photographer is familiar with the city and can provide detailed directions and routes if need be. If you are having a downtown wedding and are worried about parking, let the family know where to park and how much this might cost. Suggest that they carpool. Do your research to better help your family prepare so that your day will not run behind schedule.  Little memos, notes, reminders, emails, texts, anything small, sweet, and concise, are helpful to assure family members that you love and care for them but that this day is very important to you. The wedding photography is your investment and you want to make sure in the nicest way possible that they are able to cooperate with the events of the day. 

Online "A Wedding Photographer's Skills" Article, SEO Analysis, and Marketing Results

An In-Depth Look At How A Wedding Photographer's Skill Can Make Or Break A Wedding

Initial Reading Target for this Article: 
   second wedding photographer -- 140 global searches, 30% competitive
   local wedding photographer -- 880 global searches, 100% competitive
   wedding photographer experience -- 58 global searches, 0% competitive
   wedding photographer questions -- 1,900 global searches, 100% competitive
   best wedding photographers -- 8,100 global searches, 100% competitive

Opening Summary (References KEYWORD, KEYWORD):


You find the perfect wedding photographer. You love the photos. You love the attitude. But can you rely on the work and the experience? Is just one photographer enough? Will the photographer take the time during your day to devote the effort necessary to capturing your special moments?

Experience of Your Wedding Photographer :: Expert or Amateur (We chose this subtitle because XYZ)

Just as with any job, experience definitely determines the proficiency level of a photographer. Some photographers might be full-time wedding photographers and shoot nothing but weddings all year. Others might only shoot fashion photography and do weddings on the weekends or on the side. Even more may be new to wedding photography all together. It is beneficial to make sure that your wedding photographer has enough experience to shoot your wedding but also has the images to back it up. If you really like their style and they may have only shot a few weddings, go for it if you feel comfortable with their experience level.


I recommend finding a photographer that not only has the experience shooting weddings but also has experience shooting all kinds of events. In my opinion, I feel it is important to look at the entire catalog of what a wedding photographer has shot in order to get an idea of their experience, more specifically their wedding photographer catalog. Ask about their experience level and how many weddings they have photographed in the past. Have them show you what they feel to be their "best" wedding photography work. See if you have any favorites in their portfolio collection. Notice whether your reaction when viewing the photographer's photos and if you feel yourself wanting those same style of pictures done for your wedding.

Caliber :: Quality versus Quantity (We chose this subtitle because XYZ)

Where I work, one of the main questions I am asked is, “How many images will I receive?” I constantly assure every client I encounter that the work is based upon a firm belief in quality and not quantity. I have heard so many stories of wedding photographers that work solely on the idea that “more is better.” However, often times the more pictures a photographer strives to get, the more he or she rushes through the shooting process in order to get this many photos. The photographer may have snapped the first kiss as husband and wife but because he or she was hurrying through the process, the exposure value was off, say making the pictures too dark. The faster a photographer runs through taking photos many times runs parallel with the quality of the photographs. More errors are made when hurrying!

Rushing wedding photography compromises the quality and the overall creativity and artistic look of the pictures. A wedding photographer should strive to take the best images possible and never overpromise pictures to his or her clients. You want to make sure you have a photographer that can produce enough images for your special day but also make sure those images are worthwhile and superior work. It is completely understandable that you will want the most pictures possible from your day! Still, a top notch wedding photographer will never compromise quality just to shoot an extra 100 pictures. I feel that the most memorable photos and treasured moments come from the time invested into the photography.

Multiples :: Wedding Photographer “plus one” (We chose this subtitle because XYZ)

Upon booking a wedding photographer, in many cases, a photography package includes more than one photographer, if you feel one is necessary. I have seen so many instances  of disappointment from couples that hired a wedding photographer but didn’t choose to hire a second or even a possible third photographer for the wedding. Because one person can only be in one place at one time due to the nature of time and space (and unfortunately there is no way around this!), many moments can be missed along the way. While a primary photographer focuses on the bride and groom during the ceremony, who is there to catch the mother wiping her teary eyes, the bridesmaids catching sentimental glances at each other, or the musicians playing the music as she walks down the isle?


Catching so many different shots and angles requires much movement and time, both of which are difficult to acquire during the middle of a ceremony! I fully recommend that a second photographer is hired in addition to the first in most cases, especially if the bridal party and guest list is over 50 people. From this, you get more shots of the bridal party and the family during the actual ceremony, and more specific moments and memories are captured. For larger weddings, often size 200 or more, I recommend having three photographers. The first for the couple, the second for the family, bridal party, and crowd, and the third photographer often can maneuver around to get creative and “outside” shots of the ceremony from a completely different point of view. You can’t have a primary photographer running around the guests and down the isle to catch each angle! It is so important to think through what shots and angles you truly want from the wedding, then base the number of wedding photographers around what you are hoping to achieve.