Thursday, July 22, 2010

Online "A Wedding Photographer's Skills" Article, SEO Analysis, and Marketing Results

An In-Depth Look At How A Wedding Photographer's Skill Can Make Or Break A Wedding

Initial Reading Target for this Article: 
   second wedding photographer -- 140 global searches, 30% competitive
   local wedding photographer -- 880 global searches, 100% competitive
   wedding photographer experience -- 58 global searches, 0% competitive
   wedding photographer questions -- 1,900 global searches, 100% competitive
   best wedding photographers -- 8,100 global searches, 100% competitive

Opening Summary (References KEYWORD, KEYWORD):


You find the perfect wedding photographer. You love the photos. You love the attitude. But can you rely on the work and the experience? Is just one photographer enough? Will the photographer take the time during your day to devote the effort necessary to capturing your special moments?



Experience of Your Wedding Photographer :: Expert or Amateur (We chose this subtitle because XYZ)


Just as with any job, experience definitely determines the proficiency level of a photographer. Some photographers might be full-time wedding photographers and shoot nothing but weddings all year. Others might only shoot fashion photography and do weddings on the weekends or on the side. Even more may be new to wedding photography all together. It is beneficial to make sure that your wedding photographer has enough experience to shoot your wedding but also has the images to back it up. If you really like their style and they may have only shot a few weddings, go for it if you feel comfortable with their experience level.


I recommend finding a photographer that not only has the experience shooting weddings but also has experience shooting all kinds of events. In my opinion, I feel it is important to look at the entire catalog of what a wedding photographer has shot in order to get an idea of their experience, more specifically their wedding photographer catalog. Ask about their experience level and how many weddings they have photographed in the past. Have them show you what they feel to be their "best" wedding photography work. See if you have any favorites in their portfolio collection. Notice whether your reaction when viewing the photographer's photos and if you feel yourself wanting those same style of pictures done for your wedding.

Caliber :: Quality versus Quantity (We chose this subtitle because XYZ)


Where I work, one of the main questions I am asked is, “How many images will I receive?” I constantly assure every client I encounter that the work is based upon a firm belief in quality and not quantity. I have heard so many stories of wedding photographers that work solely on the idea that “more is better.” However, often times the more pictures a photographer strives to get, the more he or she rushes through the shooting process in order to get this many photos. The photographer may have snapped the first kiss as husband and wife but because he or she was hurrying through the process, the exposure value was off, say making the pictures too dark. The faster a photographer runs through taking photos many times runs parallel with the quality of the photographs. More errors are made when hurrying!

Rushing wedding photography compromises the quality and the overall creativity and artistic look of the pictures. A wedding photographer should strive to take the best images possible and never overpromise pictures to his or her clients. You want to make sure you have a photographer that can produce enough images for your special day but also make sure those images are worthwhile and superior work. It is completely understandable that you will want the most pictures possible from your day! Still, a top notch wedding photographer will never compromise quality just to shoot an extra 100 pictures. I feel that the most memorable photos and treasured moments come from the time invested into the photography.

Multiples :: Wedding Photographer “plus one” (We chose this subtitle because XYZ)


Upon booking a wedding photographer, in many cases, a photography package includes more than one photographer, if you feel one is necessary. I have seen so many instances  of disappointment from couples that hired a wedding photographer but didn’t choose to hire a second or even a possible third photographer for the wedding. Because one person can only be in one place at one time due to the nature of time and space (and unfortunately there is no way around this!), many moments can be missed along the way. While a primary photographer focuses on the bride and groom during the ceremony, who is there to catch the mother wiping her teary eyes, the bridesmaids catching sentimental glances at each other, or the musicians playing the music as she walks down the isle?


Catching so many different shots and angles requires much movement and time, both of which are difficult to acquire during the middle of a ceremony! I fully recommend that a second photographer is hired in addition to the first in most cases, especially if the bridal party and guest list is over 50 people. From this, you get more shots of the bridal party and the family during the actual ceremony, and more specific moments and memories are captured. For larger weddings, often size 200 or more, I recommend having three photographers. The first for the couple, the second for the family, bridal party, and crowd, and the third photographer often can maneuver around to get creative and “outside” shots of the ceremony from a completely different point of view. You can’t have a primary photographer running around the guests and down the isle to catch each angle! It is so important to think through what shots and angles you truly want from the wedding, then base the number of wedding photographers around what you are hoping to achieve.

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